Never Skip Monday Brand
Logotype and identity for the events platform: competitions, workshops, classes and retreats. One mark, every surface.
01. Primary lockup
The mark is a three-tier podium, with first place raised in the brand red. It also reads as bars climbing: growth, ranking, the moment on stage. Wordmark set in Archivo Black, endorsement always locked beneath.
02. The symbol
03. Lockups
Horizontal: headers, email signatures, wide spaces.
Stacked: avatars, cards, vertical formats.
04. App icon and favicon
1024 for the app store
180 for touch
64
32 for the favicon
05. Construction and clear space
Clear space = one column-width of the mark on every side. Never crowd it.
Minimum size: 24px for the symbol, 96px for the full lockup. Below that, use the symbol alone.
06. Colour
Red is the accent. First place only, never a field behind body copy. Everything else is ink on paper.